This is a logo design I have worked on recently. It’s for a new business starting up in Darwin called White Rabbit design and events. The client is a huge Alice in Wonderland fan and wanted the logo and name to reflect that in the design. The business is a mix of art classes for kids and birthday and event planning which is why I included the pencil/brush and balloon symbols in the shield. I also wanted to use a pocket watch in the design because that’s what I remember when I think of the white rabbit. The watch also doubles as an ampersand.