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22 Feb

Collaborative consumption

Posted in: Illustration
Cutting out the middle man

Cutting out the middle man

It’s a brave new world out there and old world thinking just isn’t going to cut it. This illustration was for a story in Real Business magazine about Collaborative Consumption or the Sharing Economy. What it means is instead of all of us buying something we might use once or twice, we rent it out via a sharing website therefore cutting out the middle man. This can include houses, cars and even money. That guy falling in the background is a banker missing out on all those interest payments.


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